Alan Paine, a quintessential British heritage brand, traces its roots back to 1907, when founder William Paine began crafting fine knitwear in Godalming, England. His dedication to craftsmanship and quality quickly earned him a reputation for creating exceptionally comfortable sweaters, perfect for the English countryside. It wasn’t long before his designs caught the eye of the British aristocracy and outdoor enthusiasts, drawn to the luxurious feel and timeless appeal of his garments. As the brand grew, William's son, Alan Paine, joined the family business, adding his own flair and expanding the brand’s reach. This transition marked the birth of the brand’s modern name, Alan Paine, which became synonymous with classic British style and elegance.

Throughout the decades, Alan Paine has maintained its status as a purveyor of traditional yet refined knitwear, evolving while staying true to its roots. It became particularly renowned for its impeccable lambswool, cashmere, and merino wool pieces, each one embodying a legacy of superior craftsmanship. From cozy sweaters to timeless countrywear, Alan Paine's collections carry the spirit of the British countryside, blending functionality with a touch of sophistication. Today, the brand continues to thrive, adored by those who appreciate the charm of classic British fashion, where quality and tradition are woven into every stitch. Alan Paine remains a cherished name, known for offering heritage-rich style that endures the test of time.