Versace, one of the most iconic names in fashion, was founded in 1978 by the visionary designer Gianni Versace. Born in Reggio Calabria, Italy, Gianni brought his love for classical art and Mediterranean culture into the world of high fashion, creating a brand that was as bold as it was luxurious. From the outset, Versace redefined glamour with his fearless use of vibrant colors, daring cuts, and intricate baroque prints. He transformed his designs into statements of power and sensuality, making the Medusa logo synonymous with allure and opulence. Versace's fashion shows became legendary for their star-studded front rows and unforgettable runway moments, solidifying the brand's place as the epitome of Italian extravagance.
After Gianni’s tragic death in 1997, his sister Donatella Versace took the helm, guiding the brand into a new era while preserving its essence of audacity and glamour. Under her leadership, Versace continued to blend high-octane allure with modern sensibilities, staying true to its roots while evolving with the times. Donatella’s vision brought a fresh edge to the brand, embracing a new generation of fashion enthusiasts while maintaining the brand’s reputation as a red-carpet favorite. With its iconic motifs, such as the Greca pattern and Medusa head, Versace remains a symbol of unapologetic luxury, known for creating pieces that are as unforgettable as the legendary figures who wear them. Today, Versace is a global symbol of glamour, embodying a bold, fearless spirit that continues to captivate the world of fashion.